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Faster and in real time

Jaa:

Marketing Communication Manager Trude Ravndal is facing an interesting challenge as LNG is taking steps towards further growth. She has great confidence in Nordic teamwork and is determined to exceed customers’ communications expectations.

I joined Skangas three years ago following a career with several international oil pipeline companies. My previous roles have included marketing of oil pipeline maintenance solutions and development of communications strategies from the brand and commercialization perspectives. At the moment I’m in charge of internal communications and external marketing communications. I’m responsible for the formulation, planning and implementation of our marketing strategy in Norway, Sweden and Finland in cooperation with Gasum’s Communications.

Industrial and maritime transport players already know in broad terms what Skangas and liquefied natural gas (LNG) are. We’re now heading for further growth and communicating to our customers that LNG is a viable, clean and energy-efficient alternative and Skangas is a reliable supplier of LNG.

I enjoy being able to influence the targets set by Skangas and Gasum at the strategic as well as operational level. In practice this means that I provide my colleagues with my expert contribution and, as a team, we work towards a shared goal.

The outcomes of marketing communications may be difficult to measure but, for me, success means performance that meets customers’ needs and even exceeds their expectations. Challenges are made to be overcome and, without them, work could actually get rather boring.

Fast-paced interaction with the market and customers is a major challenge today and tomorrow. Some of the communications power has been transferred by social media from companies towards consumers. Therefore we’ll soon be needing more professionals and new tools to fulfil our customers’ expectations regarding real-time interaction. After all, that’s what customers will be expecting from their energy supplier, too.

Skangas is a subsidiary of Gasum.